Rough Type has brought to my attention a few new Google patents that have been filed for a new sort of "peer-to-peer" search and advertising. The former is definitely kind of cool and the latter...well, i guess sometimes it's nice to have a link to something where you can virtually "look it in the store," but I can see where it could really get tacky too.
[it means] the injection of commerce, and commercial incentives, into the most intimate of electronic communications. (email, etc)"There's something I'd really love to tell you about."
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